Sterling Investment Counsel, LLC is an independent, SEC Registered Investment Adviser that focuses on providing comprehensive investment management services. With over 90 years of combined investment experience, our team of professionals is committed to help our clients design, implement, and manage a custom portfolio to match their investment objectives. With strategic asset allocation* at the forefront of our investment philosophy, we manage risk through proper diversification* among asset classes including stocks, bonds, mutual funds, cash, and/or alternative asset classes. Our goal is to build and manage wealth for the long term and our investment experience, exhaustive research, constant monitoring, and attention to detail in an effort to help ensure that our client's portfolios are properly diversified* and managed according to their individual risk tolerance.
*There is no guarantee that a diversified portfolio will enhance overall returns or outperform a non-diversified portfolio. Diversification does not protect against market risk.